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September 1, 2015

How Maritz is Boosting Latin America's Meetings Scene

Latin America is a region of "great versatility and great diversity," according to Eduardo Chaillo, global general manager of Latin America for Maritz Travel Company. IMR caught up with Chaillo in the spring at IMEX, where he discussed new development and new industries seeking opportunities for investment in Latin America.

Agreements like the Pacific Alliance are bringing together growing economies like Mexico, Costa Rica, Colombia, Peru and Chile in several vertical markets. "The professionalism, the education, the infrastructure that is needed to serve those needs is very important," he said.

Seeking to grow and improve upon the company's reputation in the region, Maritz Travel Company has 10 partners throughout Latin America that, Chaillo says, share similar values. "We're building that trust very fast," he said. "There are a lot of Latin American associations now that are also looking at lobal growth, global connections and global opportunities, and we're also facilitating that back and forth, because it's also important that they get to know the American market."

Maritz's development in Latin America is progressing in three phases, Chaillo added. The first will focus on attracting brands from North America to host their events in the region. The second is getting Latin American markets to North America, and the third is inter-regional meetings.

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About the Author: Jena Tesse Fox

Jena Tesse Fox

About the Author: James Latham

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