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September 18, 2014

Canada: Vogue says Toronto’s the coolest

by Allan Lynch

Voltaire may have dismissed Canada as “a few acres of snow,” but the world’s bible of style, Vogue magazine, has proclaimed Toronto’s Queen Street West as the second coolest neighbourhood in the world.

Queen Street West is hipper and cooler than comparable neighbourhoods in Paris, New York, Milan, Miami, Los Angles, London, Berlin, Beijing and others. In its September issue, Vogue says, “Toronto is currently enjoying newfound prominence⎯and desirability⎯amongst globe-trotting tastemakers. Queen Street West is a verifiable artery of indie patisseries, homegrown labels, and hidden-from-view galleries—hallmarks of hipness.”

Vogue likes the vibe created by clustering the Museum of Contemporary Canadian Art, established “art” hotels The Drake and the Gladstone, and boutiques like Bicyclette, whose owners love “glitter, DIY projects, treasure hunts and details,” with nearby Soho House Toronto and Graffiti Alley, a block where street art is legal and lauded.

Planners who need to convince millennial delegates to attend a foreign business event could leverage this Vogue rating to inspire attendance.

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