Canada: Victoria Lands 2016 Canadian Psychological Conference
Brenda Anderson, director of sales and marketing for the Victoria Conference Centre, explains that while the centre’s first contact with the Canadian Psychological Association (CPA) was in 2004 and senior account executive Susan Elrick kept in touch with them regularly, it “required the lead meeting planner to actually visit Victoria to seal the deal.”
“Kathy Lachapelle-Pétrin won a prize package during a CSAE Ottawa event in January 2012 and we provided the airfare, The Fairmont Empress provided the accommodation and partners like Eagle Wing Tours provided activities,” says Anderson.
“Few people understand the time lines it takes to win a city-wide conference this size,” she adds. “Convention managers like Kathy rarely take familiarization trips so it is so important to work with our partners to create other ways to bring them to our destination.”
With almost 7,000 members and affiliates, The Canadian Psychological Association (CPA) is the national association for the science, practice and education of psychology in Canada. The 2016 conference is expected to generate an economic impact of $1.9M for Victoria, British Columbia’s capital city.