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January 20, 2014

Canada: Destination St. John’s Launches New Website

Destination St. John’s (DSJ), the marketing corporation for Newfoundland and Labrador’s capital city, has launched a new website—www.destinationstjohns.com—to assist event and meeting planners as well as leisure visitors. 

"As the lead tourism sales and marketing agent for the greater St. John's area and the St. John's Convention Centre we have to keep refreshing our marketing tool kit. We are in a very competitive market,” says Cathy Duke, Destination St. John’s CEO. “There are seemingly endless worldwide choices for meeting/event planners and individual travellers. Our goal is to be top of mind when considering their next vacation or convention destination. We have to put our best foot forward and provide our sales team with exceptional tools to sell the destination."

The new site, which builds on the “Colourful Encounters” brand DSJ launched in 2011, features a more intuitive search, mobile-friendly design and revised, streamlined navigation. Easy-to-access tabs direct planners to convention services, venues, group activities, request for proposal (RFP) page and more.

“As the capital city and the largest urban centre in the province, we have to showcase our ability to host large events and sell what sets Newfoundland and Labrador apart from our competitive set: wide open spaces, dramatic coastlines, and a unique cultural experience,” says Rhonda Hutton, DSJ’s director of marketing. “We are considered an exotic destination. We need to showcase that within the website… It was a pleasure to work with the web developer to accomplish this.”

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