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August 30, 2018

San Francisco’s The Marker Wraps Meeting Space, Lobby Reno




Joie de Vivre Hotels’ The Marker in San Francisco has completed a major renovation project that includes a revamp of its meeting and event spaces. The redesign, which also includes the property’s lobby and Living Room, draws inspiration from the Beaux-Arts period. 

The redesign of the 208-room hotel, which is housed in a historic 1910 building originally opened as the Hotel Bellevue, was created by the Perkins+Will design firm with project lead Jacqueline McGee. Here are some highlights:

Meeting and Event Spaces – The Marker has more than 12,000 square feet of meeting spaces and ballrooms across 18 rooms. Spaces can welcome as many as 300 guests for larger celebrations or 12 or fewer for intimate gatherings. Continuing to draw inspiration from the area’s entertainment history and The Maltese Falcon, the hotel uses signature landmarks and characters from the novel to rebrand the new meeting room spaces with including: “Bellevue” (the previous name of the hotel), “Belvedere,” “Wonderly,” “Falcon,” “Hammett,” “Spade,” “Archer,” and “Bogart.” The Marker also offers interactive experiences for groups, including wine tasting classes, beer pairing workshops and a chocolate and wine class.

Lobby – Hanging over the entry, guests walk into the hotel under custom lavender Murano-inspired chandeliers that each span more than seven feet in diameter. Also greeting guests at the entry is a super-sized theatrical bird cage, reaching 12 feet high, created by Shawn Man Roland and inspired by The Maltese Falcon. The central historic fireplace is highlighted by new bookshelves adorned with a colorful collection, including The Maltese Falcon. The grand staircase is now in a bold blue, and at the bottom is a tufted turquoise banquette made by local furniture maker Composition. The new floor is a patterned black and white tile that complements the original historic stone flooring.

Living Room – Directly off the lobby, guests can enjoy the new Living Room, which offers lively urban street views. The literary narrative, inspired by The Maltese Falcon, continues in this space with metallic wall coverings of printed books created by Aztek. New wood floors, custom patterned rugs from Surya, and custom furniture throughout reflect the bold design narrative. Guests can gather in the Living Room for complimentary morning coffee and tea, as well as a wine reception and live local music daily in the late afternoon.

Artists Gallery – This space hosts a collection of rotating art work from local artists. The current collection was curated by Jacqueline McGee along with SFMOMA Artists Gallery, which represents and supports Northern California artists at all stages of their careers.

Displayed throughout the grand staircase and within the Living Room, the exhibit currently features pieces by famed photographer John F. Martin, who has the exclusive rights to photograph actors backstage at the San Francisco Opera; celebrated artist Mark Ashworth, whose renowned paintings are references to real objects or places, while others are purely abstract designs; and artist Ferris Plock, who creates highly detailed works, often character-based paintings on wood panel that combine contemporary pop culture with the aesthetic of Japanese ukiyo-e woodblocks. 

Catering – Managing all catering for The Marker is the team at Tratto, the hotel’s stand-alone modern Italian trattoria and bar. Renovated and re-concepted in 2016 by Puccini Group, Tratto serves breakfast, lunch, happy hour, and dinner, along with a selection of California and Italian wines and beers as well as a craft cocktail program.

Distinctive catering options are available for special occasions, casual events, and board meetings, with menus concepted specifically for a range of group sizes throughout the day based on both traditional favorites and themes reflective of the hotel's connection to The Maltese Falcon. The Farmhouse Breakfast features fresh local pastries, a seasonal vegetable quiche, and overnight chia seed parfait, and the Noir Brunch includes espresso waffles with Bourbon mocha syrup and a pork belly quiche, alongside other morning favorites. Chef-attended breakfast stations, such as a omelets and crepes, create an interactive experience to start the day. Four lunch selections include a variety of buffets inspired by global flavors, including the Casablanca, which features a toasted couscous-vegetable salad with a cilantro curry vinaigrette and Moroccan-spiced chicken breast, complemented by baklava for something sweet. The Downtown Deli buffet is ideal for meetings, with a variety of salads, soups, and sandwiches to please all palates. Whether dinner service is formatted as a buffet or plated experience, menu options feature highlights from the Tratto menu alongside dishes fit for a celebration, such as roasted pork tenderloin with potato-fennel gratin, wilted greens, caramelized apples, and a Dijon-cognac sauce.

For a mid-morning or mid-afternoon snack, The Marker offers a variety of break options, such as the Seventh Inning Stretch, with ballpark favorites, like a build-your-own nachos station, along with the Best of Tratto, with assorted salumi and artisan cheeses. Guests may enjoy a Coffee Break with a full espresso cart, cold brew coffee, and house-made cookies.

To elevate meetings and events to a more interactive level, guests can explore The Marker Experiences, including wine tasting sessions to deepen their knowledge of what’s in their glass and what foods to pair with which wines, hands-on cocktail classes complete with a take-home bottled cocktail, or an afternoon building their own pizzas, with a delicious payoff at the end. 

Tratto’s Beverage Director, Cynthia Tran, has crafted a selection of seasonal cocktails for brides and grooms to choose from. Options include: Pearification with Pear Vodka, Prosecco and Lemon; Rye Not with Rye Whiskey, Amaro, Sweet Vermouth and Maraschino Cranberry Mojito with Rum, Cranberries Lime and Mint; and Campari Loves Margarita with Tequila, Campari, Orange Marmalade and Grapefruit; among other choices.


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