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June 20, 2017

Los Angeles Convention Center Previews Summer Events

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AEG Facilities’ Los Angeles Convention Center (LACC) has announced it will welcome back four popular events for summer 2017: BET Experience (BETX), Anime Expo (AX), Beautycon Festival LA, and KCON Los Angeles

June 24-25: BET Experience

BET Experience returns to the LACC for its 5th Anniversary. The BET Network and AEG collaboration began in 2012 with a mission to bring fans, celebrities, and influencers together through an interactive approach, the LACC said. The expo started as a predominantly outdoor three-day fest that drew about 75,000 fans the first year and has since turned into a four-day event which includes concerts at L.A. Live, STAPLES Center, and The Novo by Microsoft, plus a BET Fan Fest held at LACC which includes a celebrity basketball game, genius talks, meet and greets, and exhibits. This summer, the BET Experience is projected to surpass previous attendance numbers and contribute $20.9 million to Los Angeles’ economy.

July 1-4: Anime Expo

AX promotes Japanese pop culture and the arts of Japanese Animation. Since its inception in 1992, Anime Expo has grown to become the largest anime convention in North America, evolving in both size and attendance, the LACC said. The annual event initially started in Northern California and moved to the LA Convention Center in 2008, activating in West Hall’s 210,685 square feet and reporting 43,000 in attendance. Fast forward to 2017; AX currently utilizes all 720,000 square feet of exhibit space at LACC. The 2017 edition of AX now consists of one pre-show and four days of panels, premieres, Q&A sessions, and concerts with this year’s attendance projected to reach 100,000 attendees, exceeding previous attendance records. 

August 12-13: Beautycon Festival LA

LACC hosts the fashion, beauty, and lifestyle community for the second summer in a row at Beautycon Festival LA. The international festival has seen exponential growth since its start in 2013, the LACC said. This year the festival has extended the beauty panels, makeup tutorials, meet-ups, and activations with cosmetic and lifestyle brands from one day to two days. 

August 18-20: KCON 2017 LA

KCON Los Angeles has become the largest Korean culture and K-Pop convention in North America, the LACC said. Produced by CJ E&M, Asia’s leading content company, and its global music channel, Mnet, the event was first moved to LACC in 2015 and neighboring STAPLES Center, attracting thousands of K-pop fans and surpassing expected attendance. Due to popular demand, the bi-costal event expanded its scope last year to include a three-day festival with more vendors, programming, panels, and two nights of concerts at STAPLES.

Through direct and indirect spending on travel, lodging, meals, and entertainment, these four shows stimulate the City’s economy and support local businesses and jobs, the LACC said. It is estimated that this summer, these four events will generate more than $96 million for Los Angeles’ local economy.

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