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August 3, 2009
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THE SHARP END:Aviva’s head of corporate events on life in the downturn




With more focus than ever on corporate meetings spend, Andrew Latta, head of corporate events at Aviva, believes the recession will actually open people’s eyes to the value of holding well organised, relevant and appropriate events. He also gives Pete Roythorne an inside view of how the downturn is affecting corporate planners at the sharp end.


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