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December 9, 2008

TBG Group launches raft of key services for organisers

A new event solutions company aimed at enhancing visitor promotion and data acquisition activities, has been launched by event industry professionals Julian Temple and Trevor Punt.

The TBG group, which operates internationally, consists of The Data Vaults (database acquisition and management), ispy publishing (business intelligence for the events industry), ispyanalytics (unlocking the power of data), Priority Event Check-in Service (VIP guest handling on site), Exhibition Concierge (VIP visitor marketing), World Registration Systems (registration), and Confexsys (conference, exhibition and event services).

“Continual communication with event participants is becoming increasingly important in maintaining visitor, exhibitor and delegate figures,” said Temple, managing director of TBG. “This is especially true in these days of tougher financial restrictions, ROI and improving the bottom line. While there are a lot of companies offering organisers technology solutions, there are considerably fewer devoted to the task of attracting business critical companies to an event.”

The TBG Group businesses focus on helping organisers attract higher numbers and higher quality participants to their events.

“Services can be bought individually or as a package, but all are geared towards increasing numbers at events,” explained Temple. “Depending on the service, there are different business models to choose from, allowing the organiser to generate revenue from some options.

“As global business conditions gets more competative and the pressue for those particiapting in events to justify the return on investment, the demands on trade show organisers to maintain exhibitor and visitor numbers are increasing,” he continued. “Our aim is to provide a suite of tools and services with which organisers can increase numbers but not costs.”

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