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May 25, 2009
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Success for Circle and Electronic Arts at global event marketing awards




It’s work with for the world’s leading developer and publisher of interactive gaming software, Electronic Arts (EA), has earned Circle Agency a coveted EX Award.

The agency’s EA Experience Tour was voted the Best Shopping Mall Programme in the world at the annual ceremony held in Chicago last month.
 
The EX Awards, judged entirely by brand marketers, is the world’s largest recognition programme for the event marketing industry. Covering the related disciplines of experiential, events and exhibitions, this year’s programme received no fewer than 700 entries.

The entries came from companies or agencies with headquarters in 19 different countries, with submissions made for campaign activations in numerous country markets across every continent.
 
“The EA Experience Tour is now in its sixth year – recognition enough of its significance and success for EA,” said Circle Agency’s managing director Claire Stokes.

“A huge undertaking running throughout an incredibly hectic pre-Christmas period, it requires a massive collective effort by the in-house management team and over 60 brand ambassadors.

“I’m privileged to be here in Chicago picking up the gong, but these people are the beating heart of everything we do.”


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