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November 10, 2015

Starwood Remains Committed to Meetings and Conventions

IMEX AMERICA - Starwood Hotels and Resorts deliver for meetings from International Meetings Review on Vimeo.

In 2009, the only apparent safe haven for hotel groups rested in the meetings and conventions space – especially the association sector. But as the latest STR data reveals, hotels are booming and the transient sector is the new, high margin, darling of the hotel investor. Starwood Hotels and Resorts SVP, Alison Taylor, responded to concerns voiced at IMEX America that the sector is adopting a short term approach to business and closing the window for longer term, lower margin, group bookings.
Illustrating a longer term strategy, Taylor cited the continued investments in large convention space hotels, such as the Four Points by Sheraton alongside the new Darling Harbour development and convention facilities in Sydney, New South Wales, as well as others in Europe, China, and Southeast Asia. The Starwood Loyalty Program, SPG Pro, she also claims, is symptomatic of a recognition that whilst the transient market may be delivering short term shareholder value, the group remains committed to opening its books and offering rates to the convention sector for 2018/19, and that the longer term strategic approach is a balanced one.
“We want to look after our clients long term”, she said, “We don`t fire our customers just because the recession is over. We have a very long term approach”.


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About the Author: James Latham

James Latham





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