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January 22, 2009

Rugby body’s director joins events agency

Paul Vaughan, business operations director of the Rugby Football Union (RFU), has joined the board of Line Up, the independent event and experiential agency, as non-executive director.

Vaughan will provide strategic advice and support on Line Up’s future growth and development. The agency is one of the UK’s longest standing independent live event companies, producing major national and international events for clients such as Volvo, Indesit Company, Inchcape, GE Money and Compass Group.

Commenting on his appointment, Vaughan said: “Having worked with Line Up in the past, I know that the creativity and quality of the agency’s work is second to none. They’re also great people to work with. I’m looking forward to helping the directors find the best ways to keep driving the business forward.”

Vaughan was recruited by the RFU in 2001 as its first commercial director, helping more than double its turnover within five years to more than £103 million in 2006/7.

Prior to joining the RFU, he was a senior vice president at Octagon, the sports marketing agency, where he worked on sponsorship deals for Lloyds TSB with rugby’s Five Nations, and Sony and Mastercard at Euro 2000.

Vaughan first became involved with event and sports marketing while at Whitbread in the 1980s, working on the Stella Artois Tennis Championships, the Heineken Cup and the Whitbread Round the World Yacht Race.

“Paul’s breadth of experience as first a brand marketer, then head of an agency and now as commercial head of a major sports body, gives him a unique perspective on our market,” said Line Up managing director Duncan Beale. “He already knows our business well, and will be a tremendous asset as we seek to take the business to the next level.”

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