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March 8, 2009
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Roadshow specialist launches healthcare division




In yet another example of bold and forward-looking business thinking from the live marketing industry, Event Marketing Solutions (EMS) has invested a seven-figure sum in the launch of a new healthcare division.

The move comes in response to growing demand from the sector.
 
EMS Healthcare will combine the company’s existing health promotion expertise with a new service enabling healthcare providers to take frontline activities out into the community.
 
The move follows the purchase of a 14-strong fleet of specialist medical vehicles suitable for a wide range of uses – from creating a temporary GP surgery to hosting a mobile immunisation or screening campaign.




Health conscious: Inside of one of EMS' mobile healthcare vehicles

 
EMS Healthcare will also promote EMS’ existing fleet, which has already successfully hosted health promotion and social marketing campaigns for NHS Trusts and leading healthcare charities, such as Diabetes UK.
 
“This is an exciting move to capitalise on our extensive knowledge of healthcare communications, supported by a significant investment in a dedicated fleet,” said EMS managing director Keith Austin.
 
“It follows increasing demand, from NHS Trusts in particular, for social marketing campaigns and a growing call for assistance with delivering healthcare services on a mobile basis.
 
“We realised there was an opportunity to create a unique service – combining the physical resources for mobile healthcare delivery with our marketing and communications expertise.
 
“The launch of EMS Healthcare positions our specialist knowledge and resources to customers in this field.”
 
EMS is currently working with Newham Primary Care Trust and City & Hackney Primary Care Trust on mobile stop smoking campaigns.


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