Reed Travel Exhibitions and Site expand partnershipDecember 9, 2011 By: Ian Whiteling, Joint Editorin Chief
The organisers of the global meetings and events-focused IBTM portfolio of trade shows, Reed Travel Exhibitions (RTE), has further developed its strategic alliance with Site, the international association for the motivational events and incentive travel industry.
Extending their long-standing relationship, Site plans to build on its collaboration with this year’s inaugural America Incentive Business Travel and Meetings (AIBTM) show and Americas Meetings Week, and further develop its relationship across the IBTM portfolio, including new programmes at the European (EIBTM) and Chinese (CIBTM) events.
Under the expanded agreement, Site will serve as a group co-ordinator for AIBTM. Site will seek to elevate the conversation with and provide education for up to 100 hosted buyers, commencing with the 2012 show, which runs from 19-21 June in Baltimore. The hosted buyer group will be in Baltimore and at AIBTM for the duration of the event, and attend receptions, special seminars and a full diary of pre-scheduled appointments with exhibitors.
Continuing with its investment in the next generation of industry professionals, Site will also develop the 2012 Site Young Leader Programme to capitalise on a co-location of Site Academy events with both AIBTM and EIBTM. According to Reed, “the future programme will be developed exclusively with AIBTM and EIBTM and is intended to not only offer networking and education on two continents, but to leverage the opportunity to attract conversations with industry leaders, politicians and advocates from like-minded organisations”.
The event with AIBTM will take advantage of the proximity to Washington DC and provide Site’s Young Leaders an experience that expands their views on advocacy for their profession.
In 2012, Site is also co-locating its annual conference with CIBTM in Beijing, which will take place from 12-14 September. The Site International Conference will seek to welcome 500 delegates from more than 40 countries and present an opportunity for incentive planners in China and Asia to attend a Site global conference in their region of the world.
“The Site International Board of Directors is focused on the fact that the conversations we have today will have an impact on our business of tomorrow,” said the association’s managing director, Allison Summers. “We are very excited about the expansion of our partnership with RTE, because we believe the conversations that will be had through the education and networking opportunities will be of great value for Site members and our colleagues in the industry.”
“We have always valued the contribution Site has made to our global portfolio of events through the education programs and now look forward to extending this relationship to bring the incentive industry closer to our events. Hosting top level executives personally selected by Site for AIBTM as well as the other expanded programs will, we believe, deliver tangible business opportunities to our exhibitors.” Said Craig Moyes, Group Exhibitions Director for the global portfolio of meeting events Reed Travel exhibitions.