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May 7, 2015

PCMA: 10 Questions That Will Tell How Innovative Your Organization Really Is




By David McMillin

No matter where you turn in the meetings industry, the innovation conversation will be waiting. I’ve heard about innovation in keynote speeches and breakout sessions. I’ve seen innovation in tag lines and titles. I’ve tried new technologies that have all been designed to be the “innovative solutions that will transform the future.”

While everyone loves innovation, it’s a challenging concept to actually measure. You can track attendance numbers, exhibitor traffic and a range of other numbers at your meeting, but quantifying you organization’s level of innovation seems more difficult. To solve that problem, the International Congress and Convention Association has launched a new simple tool with the help of Leeds Beckett University’s International Centre for Research in Events, Tourism and Hospitality in the United Kingdom.

It’s called an Absorptive Capacity Calculator, and you can find your score right here. If you didn’t know the importance of absorptive capacity, you’re not alone. I wasn’t sure of its role in innovation, either.

“One of the most influential ideas to emerge over the past two decades is the role absorptive capacity plays in innovation,” Professor Rhodri Thomas at Leeds Beckett University says. “Absorptive capacity is the ability to acquire, assimilate, transform and exploit external knowledge for competitive advantage.”

“The idea is that competitive organizations are not only able to process knowledge effectively to innovate but they also have the capacity to use information that does not directly fill an identifiable gap in knowledge,” Thomas adds.

Read more at PCMA.org... 


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