Home > News Category
Related topics: News Category,Business
June 10, 2008

Outdoor clothing brand appoints BEcause to lead live summer campaign

Rohan UK has hired BEcause Experiential Marketing to mastermind its presence at a series of county and outdoor shows this summer.

The campaign aims to raise brand awareness, showcase the clothing's technical abilities and broaden Rohan's appeal amongst outdoor leisure fans. Activity is expected to launch in July 2008.

"Rohan has a strong reputation among existing customers, but wants to awaken wider interest from new consumers,” said Sharon Richey, managing director of Because. “We aim to do that by creating a fresh and dynamic presence for the brand at a series of relevant outdoor events this summer."

What do you think of this $type?





   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic