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December 2, 2008

New branding for Reed’s meetings events portfolio

The family of meetings and incentive travel events run by Reed Travel Exhibitions – EIBTM in Barcelona, GIBTM in Abu Dhabi, CIBTM in Beijing and AIBTM in Baltimore, USA – have been given a brand makeover to reflect the expansion and market positioning of the portfolio, as well as the flagship event EIBTM.
Harnessing the brand strength of EIBTM’s recognisable red diamond logo, the other events now use the same diamond shape, but with different colours to signify each exhibition – yellow for GIBTM, blue for CIBTM and green for AIBTM.  The initials for each event sit in lower case within the diamond.
“In launching our Americas event AIBTM, it seemed the right moment to revisit our ‘IBTM’ brand identity and align the branding of all our events,” said Paul Kennedy, group exhibition director at Reed Travel Exhibitions’ Meetings and Incentives Events.
“Our events have been built on delivering best business, best education and best networking. The new IBTM brand identity is fresh and clean, reflecting our global reach and expansion, professionalism, and reputation within the meetings sector around the world.”

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