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May 29, 2009

MPI unveils World Educational Congress agenda

Providing thought leadership for global business leaders will fuel Meeting Professionals International’s (MPI’s) Annual World Education Congress (WEC) in Salt Lake this July.

MPI will present evidence that strategic, sound business accelerators – such as meetings and events – improve sales and organisational productivity.
WEC’s educational programme will offer more than 120 knowledge sessions to help attendees improve both the efficiency and effectiveness of their investment in meetings and events.

At this year’s conference, MPI has pledged that “attendees will receive tangible go-to-market solutions, share best practices, and bring back real-world applications to their place of work”.
"Businesses everywhere are looking for answers to help them survive in today’s economy and advantages to help them thrive during the emerging recovery,” said Bruce MacMillan, president and chief executive of MPI. “At WEC, we will present powerful business solutions for meeting and event professionals, in the language of today’s global business environment to set the stage for recovery for the industry.”
The conference provides the opportunity to connect to some of the sharpest professional minds and innovative ideas the meeting and event industry has to offer. The opening general session (OGS) and conference will present data and case study insights on the use of meetings and events to gain competitive advantage in any economy. To help us bring this to light, a strong line-up of OGS speakers will start the conference off with keen insights and practical applications to address today’s key business issues.
Ben Stein, an award-winning actor, former presidential speech writer, author, economist, civil rights lawyer and college professor, who voluntarily wrote the article, ‘Don’t Blame the Business Meeting’, defending the purpose of meetings for the average hard-working business professional, will explain what compelled him put pen to paper. Stein will provide his insider’s perspective on the economy, the importance of business meetings and how they will play an integral part in the economic recovery.
Betsy Myers, a noted leadership expert, co-chair of the Women's Leadership Forum and former senior advisor to the Obama Presidential Campaign, will illustrate and discuss how her team was able to take a little known, senator from Illinois to President of the United States, through strategically using the world of new technologies and non-traditional means.
Also, Gary Loveman, former associate professor at the Harvard University Graduate School of Business Administration and current chairman, chief executive and president of Harrah’s Inc, will provide insights on the ‘business’ of meetings and how to enhance their strategic value.

For additional information, visit www.mpiweb.org

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