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March 8, 2009

MPI launches web resource to emphasise value of meetings

In light of recent developments in the US, where those companies who received emergency government lending will be required to approve corporate meetings, events and incentive programme budgets, MPI has launched a new web resource www.MeetingIndustryCrisisCenter.org.

The resource has been developed to keep the industry aware of up-to-date information from both MPI and other supporting organisations, while importantly providing solutions and guidelines to address the issue.

“There is a perception that meetings and events need to curtailed. In our view, the reverse is true, with meetings and events providing the solutions not the problem. Organisations that use meetings and events effectively will stay closer to their employees and customers, emerging sooner and stronger from the crisis,” said Bruce MacMillan, MPI’s president and chief executive. 

“Despite challenging times, MPI’s recently unveiled EventView 2009 research showed that event marketing provided the greatest return on investment compared with other marketing tools,” he continued. “That is good news for the industry, good news for companies investing in events and good news for our 24,000 members worldwide.”

Companies affected by the regulations – many of which are global operations  – include Citigroup, Bank of America, JP Morgan Chase, General Motors, Morgan Stanley, Capital One Financial and American Express.

“It is vital that governments recognise the importance of the meetings and events industry,” said McMillan. “Our industry is responsible for 15% of all travel, creates over an estimated $200 billion in spending annually, generates nearly 2.4 million jobs and provides around $40 billion in tax revenue in the US alone.

“Regulations will undoubtedly affect those global corporates with offices in Europe and the way our European members conduct business. Our role is to provide our members with resources, tools and knowledge to be successful in this new environment.

“We will ensure that MPI and the meetings industry voices are heard loud and clear amongst any Governments’ and media considering restricting budgets. We do not want draconian measures put in place that affect European jobs, communities and businesses.”

Further information, visit www.meetingindustrycrisiscenter.org and at www.mpiweb.org

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