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December 15, 2008

MPI extends global footprint

The creation of the first Asian and South American chapters of Meeting Professionals International (MPI) sees the association continue its global expansion strategy.
The formation of the new Korea and Brazil chapters culminates a year of efforts by meetings and events industry leaders in both countries, who recognised the need for local professionals to access industry education to advance their professional development.
“These new chapters expand MPI’s global footprint to South America and extends its presence in Asia,” said MPI president and chief executive Bruce MacMillan. “Building strong chapters is a key driver to growing our global community marketplace as well as activating our Global Knowledge Plan.”
Currently, Korea has 62 members with expectations to increase that number to 112 by July 2009. Educational activities, such as seminars, workshops and the newly created Global Certificate in Meetings Operations 1 (GMCO), will soon be deployed in the region. Furthermore, discussions are underway for member exchange programmes between Korean schools and the University of Nevada Las Vegas Singapore Campus and Hong Kong Polytechnic University.
Since the opening of its Singapore office last July, MPI has confirmed the first five members of its new Asian Partners Programme. Intercontinental Hotels Group Asia Pacific, Starwood Asia Pacific Hotels and Resorts, MCI, CIBTM and the Seoul Tourism Organisation will support MPI’s efforts in the Asia Pacific region in the upcoming years. 
The Brazil Chapter, with a membership of 53, was a club prior to receiving official chapter status. Events organised thus far have concentrated on return on investment, planning and strategies in corporate events, and meeting planning for pharmaceutical companies. The Brazil Chapter is projected to increase its membership to 108 in 2009 and then to 198 in 2010.
For further information, vist www.mpiweb.org

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