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May 20, 2009

MPI expands global training programme

Meeting Professionals International‘s (MPI) global educational initiative has been expanded with the introduction of two free online educational programmes: ‘No Turning Back: A Revolution in the Meetings Industry’ and ‘The MPI Meetings Matter Webinar Series’ – both aiming to guide meeting professionals through the current challenging economic and business environment.

‘No Turning Back: A Revolution in the Meetings Industry’ is a three part educational series tackling the four key elements of strategic value for meetings and events: Portfolio Management, Meeting Design, Measurement, and Advanced Logistics. Led by key industry experts, Mary Boone of Boone Associates, Jack Phillips of The ROI Institute, and Susan Radojevic of The Peregrine Agency, the programme began with a recent in-depth webinar, based on Mary Boone’s briefing paper The Case for Meetings. The webinar will be followed by a half-day workshop on 11-14 July at the World Education Congress in Salt Lake, and will conclude with a ‘wrap-up’ webinar on 26 August.

‘The MPI Meetings Matter Webinar Series’ is an eight-part educational programme and has been held once a week since the end of April. To date, this is the largest, most comprehensive, content-focused webinar series MPI has launched.

The remaining schedule is as follows:
•    May 27: You Can Do This!
•    June 3: Survival Strategies for Suppliers
•    June 10: Show Me the Money (or, Show Me the Value): Enhancing and Communicating the Value of Your Meetings.
•    June 17: Telling Our Story: Economic Impact Data and the Attack on Meetings

“In these tough times it is essential that the strategic business value of meetings and events is understood as part of an organisation’s economic recovery plan. We are arming our industry with the education, skills, and tools they need to survive the current business climate and thrive in the future,” said Bruce MacMillan, president and chief executive of MPI.

For more information, visit www.mpiweb.org

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