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October 13, 2009
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MAXIMUM RETURN:ICCA’s guide to getting the most from conferences




To help delegates use the ICCA World Congress to the full, the association’s chief executive Martin Sirk has teamed up with human behavioural consultant Jon Bradshaw to develop The ROI Handbook, a downloadable guide to maximising the return on conferences. Bradshaw talks to James Latham about his collaboration with Sirk and how it will benefit delegates.


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