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May 20, 2009

Major ad agency strikes experiential partnership with iblink

Bray Leino, one of the UK’s top 20 advertising agencies, and digital brand experience agency iblink have announced a strategic partnership that will see all Bray Leino experiential campaigns co-ordinated and run by the experiential specialist.
For Bray Leino – the long-established, fully integrated media and creative agency – experiential marketing was the one discipline not directly serviced from the wide ranging skills and resources of the agency’s 350 full time staff.

“We wanted a close working partnership to give us the same ready access and fast reaction times we would expect were the skills in-house,” said chief executive Bruce Hutton.

“And we wanted a relationship where we retain close control of our campaigns – Bray Leino’s excellent business retention record is based upon never letting its clients down.

“iblink is a nimble, flexible, reactive business that can deliver against these needs.”
iblink is fast developing a reputation for innovation by combining the company’s leading-edge digital expertise with live brand experience activities to create campaigns such as last year’s Gillette Razor Amnesty, which took Gold at the ISP Awards.

Commenting on the new partnership, iblink’s managing director, Alex Johns, said: “We are absolutely delighted to be working with an agency of the size and reputation of Bray Leino.

“This is a ringing endorsement of the benefits to be had when bringing the digital and live worlds together, with both delivering the power of real time, one-to-one communication for brands.”

Hutton agreed, adding: “We like the digital capabilities at iblink. With the digital and experiential sectors much in evidence nowadays we expect to see greater convergence of these disciplines in the years ahead.”
iblink has particular expertise with campaigns built in and near retail, using Bluetooth-enabled proximity marketing, digital advertising, digital point of sale and in-store and near-store brand ambassadors. The company has tracked and researched no fewer than 50 digital brand experience campaigns, revealing exceptional sales uplifts and creating an unrivalled databank of campaign knowledge.   
iblink can already point to other significant commercial partnerships, including its arrangement with Titan Outdoor – whereby iblink supplies the hardware, software, 3G network and campaign management for the outdoor giant’s national, digital six-sheet posters.

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