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March 8, 2009

Live marketing agency shares best practice with leading UK directors

The DRP Group recently welcomed members from the Institute of Directors (IOD) to its studios in Worcestershire in a bid to explain and demonstrate how businesses can organise and equip themselves to tackle the recession.
The initiative revealed that not only is live marketing leading its sector, but also showing all companies the way through the recession.

The interactive evening, hosted and led by the live marketing company’s managing director Dale Parmenter, saw directors from across UK industry gather to observe how the group works to ensure continuing success through each stage of the economic cycle.
Parmenter began with a potted history of the business, whose origins date back 29 years. He went on to explain the function of the company’s War Room, located onsite in one of DRP’s video studios.
“The War Room is where our team come together to exchange ideas and focus on opportunities that will enable us to continue growing and developing the business,” he said. “The current climate brings with it a fantastic opportunity to accelerate our future plans for the business, so apart from consolidating an already-successful business, we are adding to it by recruiting new talent and investing further in our facilities.”
The IOD members were later accompanied by DRP Group staff on a behind-the-scenes interactive tour of the 50,000-sqft production facilities.
Commenting on DRP Group’s achievements, IOD event organiser Francis Christie said: “This business is truly inspirational. Most of us have had to cut costs, but it is the action plan that follows, which really matters. Dale’s commitment to adapting his business, increasing his marketing and motivating his workforce are a shining example to us all.”

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