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November 14, 2013

JMIC Conference Addresses Communications Challenges at EIBTM

At EIBTM this month, meetings industry representatives and communications/advocacy experts will gather to explore new strategies for advancing industry profile with key audiences.

The day-long session will combine presentations on political, professional and media perspectives and practical case studies on successful communications initiatives with workshops in which participants will review communications and advocacy initiatives currently underway, exchange information on individual strategies and consider opportunities to better align and promote key industry messaging.

“As an industry, we have a strong argument about the value of the industry and a growing body of research-based evidence that documents this, but have had very limited success in delivering this message where it really matters, namely amongst government and community audiences who are shaping the future of the industry” said JMIC President Philippe Fournier in a statement. “Through this conference we will be able to compare strategies amongst a variety of industry organizations and accelerate the development of a more consolidated approach to addressing influential groups like government who need to see this if they are to take us seriously”.

The session has been organized by the Joint Meetings Industry Council (JMIC), an organization that represents the combined interests of 15 international Meetings Industry associations that are its members. 

The active member associations who comprise JMIC today are:

  • AACVB, the Asian Association of Convention and Visitor Bureaus
  • AIPC, the International Association of Convention Centres
  • ASAE, the American Society of Association Executives
  • Cocal, the Latin American Confederation of PCO and Related Companies
  • DMAI, Destination Marketing Association International
  • ECM, European Cities Marketing
  • EFAPCO, the European Federation of Associations of Professional Congress Organisers
  • EVVC, European Association of Event Centres
  • IAPCO, the International Association of Professional Congress Organizers
  • ICCA, the International Congress and Convention Association
  • IFES, the International Federation of Exhibition and Event Services
  • MPI, Meeting Professionals International
  • PCMA, the Professional Convention Management Association
  • Site, the Society of Incentive & Travel Executives
  • UFI, the Global Association of the Exhibition Industry

JMIC is supported by the CIC (Convention Industry Council).

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