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May 20, 2009

Integrated agency scoops three US experiential awards

Global independent and integrated marketing communications company Imagination walked away with three accolades from the Ex Awards ceremony in Chicago recently.

Recognising excellence in outstanding event and experiential programmes in
2008 and judged entirely by brand marketers, the Ex Awards is the world’s largest recognition programme for the event marketing industry.

Imagination won one gold and two silver awards for its work for oneworld, Ford and TOTO. The agency received gold in the Best Business-to-Busienss Hospitality Element category for Ford’s suite inspired by a Feel Football theme for establishing itself as the coolest place to be at last year’s the UEFA Cup Final in Moscow.

The agency was awarded silver for oneworld’s travel stations in Best Use of Technology category. The agency created an interactive digital installation in airports targeting frequent business travellers.

Partnering with the Lonely Planet, the travel stations, which used i-phone-style technology, offered travel information for free that could be downloaded to users mobiles and laptops.

Another silver was awarded to the agency’s exhibition stand created for
TOTO. Judges were impressed by the insight that went into designing the TOTO experience stand. Imagination defined the brand personality and concentrated on making the stand the central hub of communicating TOTO’s brand story to the target audience.

With water being the element that drives TOTO’s passion for innovation and sustainability, Imagination created a suspended water drop with corresponding ripple effect. Along with the graphics, the stand was judged to have succeeded in representing TOTO as a “balanced, harmonious, vibrant and ultimately ‘essential’ company”.

“These award wins are a great recognition of our ability to deliver unexpected ideas while adding value to each of these brand’s bottom line,” said Guy Stevenson, Imagination’s event director.

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