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July 14, 2009

Informa creates discrete exhibitions business

Global conferences and courses organiser Informa has launched Informa Exhibitions to identify its global exhibitions business.

Although this could be seen as a move to silo its exhibitions portfolio in preparation for putting it up for sale, the company says its aim is to rapidly grow its global portfolio of over 90 exhibitions “through joint ventures and partnerships, new show launches and geographical cloning of existing shows into new territories”.

Informa Exhibitions’ diverse portfolio of events includes market leaders Arab Health, IPEX, Middle East Electricity, Monaco Yacht Show, Cityscape, Vitafoods, WIMAX, and IPTV. Positioned across 18 market sectors, from telecoms to super yachts, 30% of Informa’s exhibitions are in the Middle East, with the remainder spread between Asia, Europe, Africa and America.

“Informa aims to be the primary source of information for the vertical markets we operate in and we distribute high-value content through conferences, exhibitions, data services and online and printed media,” said Informa plc chief executive Peter Rigby.

“Market leading exhibitions provide the perfect opportunity for our communities to meet face to face, so that they can exchange information, find out about the latest industry trends and do business. Exhibitions are an important part of Informa’s media mix, and we are committed to growing this increasingly valuable business sector. 

“Our in-depth market knowledge of many industries, coupled with an unrivalled global network of offices, gives us a fantastic base from which to build our exhibitions business.”

Meanwhile, Will Morris, Informa’s global exhibitions development director, claimed the company has a unique advantages over many traditional exhibition organisers in that it has built its exhibition business from its position as the world’s largest conference organiser.

“We have a highly entrepreneurial culture that comes from creating and launching over 3,000 new conferences and other events every year, and this gives us an unrivalled skill in identifying and developing new business,” he said.
“Informa also has the local expertise to rapidly support new and existing exhibitions and brands from its network of more than 80 offices staffed by strong teams of event professionals in more than 40 countries.”

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