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February 13, 2009

Gyro Live launches as standalone events brand

Integrated marketing agency Gyro International has today unveiled a new specialist events brand.

Launched out on their London office, Gyro Live will offer event management expertise across the entire Gyro network, including Europe, North America and the Middle East.

Gyro has had a dedicated events team for almost eight years and, according to the agency, the decision to create Gyro Live as a standalone brand reflects the growth and success of the events division throughout that time. The offering is designed to complement Gyro’s other specialist marketing services, including branding, PR, digital and healthcare.

Gyro Live has already worked with some of the world’s biggest brands, including Sony Playstation, Google, Hewlett Packard and Adobe. It has also recently secured a number of independent clients, including GDF SUEZ, Invensys Rail Group and SportsAid, the latter of which has awarded Gyro Live the contract to deliver their prestigious Sports Ball event each year in the run up to the London Olympics 2012.

Alive and kicking: the new Gyro Live logo

Gyro Live specialises in creating a wide range of bespoke event and experiential marketing solutions including roadshows, exhibitions, product launches, conferences and gala dinners.

The move to create the new experiential brand follows a year of growth for Gyro, which saw the agency win work from Shell, Sony Vaio, NXP and Audi, as well as being recently named in the Sunday Times Deloitte Buyout Track 100.

Commenting on the launch, Gyro International chief executive Richard Glasson, said “This is an exciting chapter in Gyro’s history and we know that Gyro Live will further strengthen our integrated marketing offering. It is testament to the success of our events division that we can launch Gyro Live as a standalone brand at this time and we anticipate this move will encourage further growth.”

Meanwhile, Sarah Trumble, general manager at Gyro Live, said: “There’s never been a better time for clients to make their brand go live and connect with people in the most direct and engaging ways possible. More and more, clients are discovering that meeting their customers face to face and giving them an engaging brand experience is a great way to stand out in the economic downturn and launching Gyro Live at this time highlights the importance Gyro place on this area of the business.”

Founded in 1991, the Gyro International has 19 offices worldwide including Dublin, Paris, New York and Dubai.

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