Home > News Category
Related topics: News Category,Business
June 3, 2009
|

GUIDING LIGHT:Inside experiential marketing’s new bible




Following EVENTS:review’s recently published extracts of Shaz Smilansky’s book Experiential Marketing, the BlazinStar Experiential marketing director talks exclusively to Ian Whiteling about what inspired her to write the definitive guide, its key messages and her current favourite campaign.

Look out for the final extract from Experiential Marketing on Monday on EVENTS:review.

Experiential Marketing is published by Kogan Page, costs £22.50 and is available from Amazon and all good book sellers.


What do you think of this $type?
 


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic