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December 15, 2008

GPJ boosts digital credentials with two acquisitions

In a bold move in the current economic climate that acknowledges the unprecedented convergence of live events and digital marketing, experience marketing agency George P Johnson (GPJ) recently acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote.

JUXT Interactive is an award-winning web-based interactive branding and marketing agency offering strategic planning, design, and technology services to leading brands, including Coca-Cola, Adobe, and BMW. Meanwhile, GPJ MobilePromote is a mobile device platform enabling marketers to engage their community throughout the campaign lifecycle with instant SMS and MMS communication tied into branded online portals.

The two acquisitions strengthen GPJ’s existing technology and digital strategy capabilities and support its new, digitally infused, approach to experience marketing GPJ OnLIVE.

By combining the complementary strengths of online and live experiences to leverage brand, content and community, GPJ claimed it “creates opportunities for enhanced interaction, communications and collaboration”, adding: “The GPJ OnLIVE approach creates experiences that provide a more seamless, collaborative and extendable relationship with clients’ target audiences.”

These strategic investments reflect GPJ’s response to changing consumer behaviours and the increasing role of digital and mobile platforms in people’s lives. These factors are forcing senior marketers to move away from the traditional ad-centric model to embrace a more strategic, multi-media approach that engages communities where they live, work and play.

“Our ongoing strategy of raising the bar on the role of experience marketing as a core part of the overall brand marketing mix has set us on this path quite some time ago,” said Kim Myhre, vice president and general manager, GPJ EMEA.

“Companies looking to clearly differentiate their brands and truly engage with customers are seeking a new generation of experience marketing approaches.

“These investments by GPJ represent an evolution in brand marketing that we strongly believe in, where integrated online and live experiences serve as the centerpiece to marketing campaigns that deliver measureable business results.”

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