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April 3, 2009
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G20 proves that meetings work




The news coming out of probably the world’s most high-profile meeting, the G20, once again goes to prove that face-to-face is the most effective way to do business – particulary in times of economic adversity.

The report on the BBC website today, under the headline “New world order emerges from chaos”, points to a meeting of global minds that has produced real results. The G20 will always have its doubters, and in the past has produced little to write home about, but things appear now to be changing.

 


A meeting of minds: G20 shows the power of face to face

 

Hopefully the powers that be will not now turn their ire on an industry that is already under threat from many quarters, and will realise that they have themselves demonstrated why the meetings industry should be applauded for its contribution to moving business and the world forward.

Everyone accepts that there needs to be a sensitivity about how meetings money is spent, but to vilify the industry to such an extent that regulation is introduced against it or business leaders think twice before planning meetings is at the very least counter productive.

One hopes that in the light of this most productive of meetings, President Obama will return home and continue to lead the world by taking a conciliatory approach to his own meetings and events industry that contributes so heavily to his own pockets.

Finally, the question remains, will the UK’s Evening Standard journalist whom we have already taken to task about his anti-meetings diatribe have the testicular fortitude to admit that far from being a spectacular waste of tax-payers money, this meeting was in fact money well spent.


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