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March 1, 2009

FITCHLive starts year with a bang

In spite of the current economic climate, WPP’s experiential, film and digital agency, FITCHLive, has kicked off the year with a series of new business wins from clients BP, HP and Visa.
FITCHLive has been awarded a number of briefs by BP to provide strategic, creative communications solutions across  the oil giant’s Drillings and Completions, Engineering and E&P PSCM (Exploration and Production Procurement and Supply Chain Management) divisions.

The agency will provide a full range of services for BP that includes strategic consultancy and design support across some of the company’s live events programmes and internal communications initiatives.

In addition, FITCHLive will produce BP’s Drillings and Completions global biennial conference this year, with responsibility for all 2D and 3D design, production and logistical elements.

After a highly competitive pitch, FITCHLive has also been assigned to HP’s EMEA roster. This new appointment provides the agency with a big opportunity to build a significant relationship with the technology company.

Finally, Visa has appointed FITCHLive to deliver a live event for the fiancé brand at this years’ Mobile World Congress in Barcelona, which will highlight its capabilities in terms of mobile phone applications.

FITCHLive currently works with Visa Europe, but this new relationship expands the field of operation outside of the UK and Europe to the rest of the world.

“It has been a great start to the year,” said FITCHLive managing director Paul Cowan. “We are delighted to be able to add value on such important projects. The current climate is a challenge, but our focus remains firmly on doing the best possible work with the emphasis on strategic effect. These wins are a testimony to that approach, and we are immensely proud to be working with such important brands as BP, HP and Visa.”

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