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March 23, 2009
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FAMILY VALUES:The secret to Grass Roots Group’s successful growth strategy




Snapping up key players across the meetings and events industry, the Grass Roots Group has undergone 18 months of aggressive expansion. Yet the company has made the acquisitions in a way that is sympathetic to its people, financially secure and socially responsible. James Latham reports from the recent Grass Roots Gathering where the rebranding of the newly formed group was presented to employees and key suppliers.


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