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January 29, 2009
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Experiential agency MD wins business award




Sharon Richey, managing director of experiential agency BEcause, was recently named Female Entrepreneur of the Year in BT Business’s annual Essence of the Entrepreneur competition, run in association with Growing Business magazine.
 
Richey is one of 20 winning entrepreneurs selected from hundreds of entries from across the UK by a panel of judges, which included BBC TV Dragon’s Den star Peter Jones, BBC Radio 4’s Adam Shaw, Daily Mirror journalist Tricia Philips and John Dunsmere from the British Chambers of Commerce.
 
The BT Business Essence of the Entrepreneur competition recognises outstanding achievements by UK entrepreneurs who have proved the use of technology has helped them succeed. Each of the 20 winners has had the essence of their business captured in a stunning portrait by renowned photographer Rankin. The images will be displayed in an exhibition at the gallery@oxo on London’s South Bank from 29 January to 1 March 2009.
 
In recent years, BEcause has invested heavily in web-based reporting and payment systems to enhance the effectiveness of its live experiential activities.  The new systems have not only massively reduced administrative time, but also improved campaign flexibility, control and transparency for clients.
 
Commenting on her success, Richey said: "This award is as much for my team as it is for myself. I’ve long believed that in experiential marketing, great results rely heavily on a combination of great front-line people and great systems behind the scenes. To win an award for the role that technology has played in our success as a business is immensely gratifying."
 
The latest win comes on the back of two significant human resources awards for BEcause at the end of 2008. On a single night in November, the agency won Company of the Year: People and Performance in the CBI/Real Business Growing Business Awards and was named Pathfinder’s Media Employer of the Year 2008.


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