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May 25, 2009

Experiential agency launches brand ambassador service

The Staff Republic, a new promotional staffing agency, has been set up by BEcause.

The experiential agency has created The Staff Republic as a stand-alone staffing company. The aim to provide marketing agencies and brand owners with direct access to “a higher calibre of event staff for all kinds of face-to-face campaigns”.
“Good promotional staff are vital to the success of any live marketing initiative, but all too often companies end up with bland ambassadors instead of engaging brand ambassadors,” said Staff Republic director Polly Barnes.

“The Staff Republic is different because our focus is all about individual characters with initiative rather than just pretty faces. We only provide talented people who understand marketing, know how to pull an audience and can actually build brand relationships, not simply hand out product samples.”
The Staff Republic has over 1,000 promotional staff on its books, many of whom have worked on award-winning experiential campaigns by BEcause for brands such as Pampers, Durex, adidas, Scottish & Newcastle, Perrier, and The Royal Air Force.

To support The Staff Republic’s positioning as a collective of talented individuals, six brand ambassadors have been elected to the agency’s management team.  They will meet regularly to share ideas from a network of 1,000 brand ambassadors around the county, as well as blogging from the field on the agency’s new website at www.thestaffrepublic.com

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