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December 8, 2008
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BEcause scores double HR whammy




A London-based experiential marketing agency recently scooped two people development awards in the same night.

BEcause won both the People & Performance Award at the Growing Business Awards and was also named Pathfinder’s Media Employer of the Year 2008.

The Growing Business Awards – run by Real Business magazine and the Confederation of British Industry – are designed to recognise innovation and entrepreneurial spirit among Britain’s business community. Meanwhile, Pathfinder’s Media Employer of the Year is the UK’s only annual award that recognises media companies’ ability to inspire and develop their employees. 

BEcause, which names Scottish & Newcastle, Procter & Gamble, E.On and the Central Office of Information among its clients, has brought in a new suite of measures to improve staff loyalty and reduce recruitment costs. New initiatives included extra days off for exceptional achievement, a ‘Friday’s Fridge’ in its café for an end-of-week wind-down, and a quarterly employment happiness survey.

As a result, staff churn rate is now less than 10%, in an industry where average length of service is 14 months, while a commitment to in-house training has yielded further cost savings. Sales at the Kensington-based consultancy were up 22% last year and the agency achieved the Investors in People national standard at the first attempt.

“We’re extremely proud to have won these two top accolades for our approach to people management and development,” commented BEcause human resources director Polly Barnes. “We’ve worked very hard to make sure that BEcause is a rewarding company to work for – whether as a full-time employee or a part-time brand ambassador in the field. Everyone is thrilled with this double success.”


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