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July 21, 2015
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Back to Basics: Top 11 MICE Industry Tips




If you're new to the international MICE scene, IMR blogger Stephanie Selesnick has compiled some quick tips to keep in mind as you take your business global.  

1.    MICE is the acronym for Meetings, Incentives, Conventions and Exhibitions. It’s the name of our industry around the world.

2.    International refers to anywhere outside your own country.  So if you are in the U.S., Canada, the Caribbean and Mexico are all international.

3.    Most people are friendly. Even if they don’t speak your language. Their version of friendly depends on their culture! If in doubt, do some research on cultures BEFORE you initiate contact. There is a ton of good information out there. 

4.    Humor is regional, cultural and national in nature. What’s funny in New York may not be funny in Los Angeles or in Shanghai. If you are using humor, make sure it’s appropriate – self-depreciating humor is safest. People generally don’t get insulted if you are the recipient of your own jokes.

5.    Use proper business English to communicate. Do not use text-speak or colloquial expressions if you want to be understood. 

6.    There are 196 countries in the world. There are roughly 6,500 spoken languages in the world today. However, about 2,000 of those languages have fewer than 1,000 speakers. The most popular language in the world is Mandarin Chinese. There are 1,213,000,000 who speak that language. By contrast, only one billion speak English. (According to Wikipedia.)

7.    The European Union (EU) is presently made up of 19 countries, with their own languages, governments, food, cultures and histories. Yes, they share a currency. It’s called the Euro. It looked like Greece was going to opt out, but now it appears they are staying.

8.    Asia is comprised of 48 countries, including Russia and Turkey, which are also part of the European land mass. The Middle East is considered part of Asia. 

9.    UFI is the global organization for exhibitions. IAEE and SISO, both terrific exhibition-oriented organizations, are U.S.-based, although they have international reach – and can be quite helpful with connecting members overseas.

10.    When looking to increase your international business, don’t be afraid to ask for help. There are consultants who can help you navigate through the murky waters.

11.    If you cut anything up small enough, it all tastes like chicken.


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About the Author: Stephanie Selesnick

Stephanie Selesnick


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