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March 16, 2009

Another new live agency starts up

A dedicated staffing and experiential agency, providing a variety of experienced personnel for all marketing and hospitality needs, has been launched by Campus Group.
Over the past seven years, Campus Group, part of MAMA plc, has developed a reputation for running successful marketing campaigns in the challenging student and youth market. Continuous requests from clients have led to the formation of the new agency, called Street Stuff.
“The new company allows us to extend our services beyond the student market and offers our clients a range of field marketing and below-the-line promotional services aimed at Teens, 16 to 24-year-olds, professionals and shoppers,” said Street Stuff managing director Gavin Aldrich.

“We are delighted to welcome on board Melody Fern Strange as commercial director,” he continued. “Melody has a long-established history in field and experiential marketing and is well respected in the industry.”

After an extensive period of interviewing, casting, vetting and researching, Street Stuff has established a major database of staff, who the company claims have been “road tested and taught the importance of brand marketing, along with the quality service and creative drive that brands have come to expect from MAMA plc”.

This is the second launch into the experiential agency field in recent weeks, following the setting up of Live Union.

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