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October 6, 2010
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AMD selects GPJ to manage global events portfolio 





Advanced Micro Devices’ (AMD) has selected George P. Johnson Experience Marketing (GPJ) as its marketing agency-of-record after an extensive agency review.
 
To be serviced across 26 locations in Western Europe, North America, and Asia Pacific GPJ will handle the creative, strategy and execution of AMD’s extensive portfolio of event-based marketing. This includes physical and virtual conferences as well as trade shows and c-level meetings. GPJ will also streamline programme execution, improving AMD’s ability to listen to the marketplace and helping it to continually align the brand experience to customer needs and then link back to sales at every stage.
 
“Events are a crucial marketing and communications channel for AMD as we seek to create a unified experience for diverse audiences across the globe,” said Allen Reichard, director of event marketing at AMD. “With GPJ as our partner, we can stay engaged globally while moving towards a centralised event marketing model to reduce complexity. We expect this move to streamline decision-making and ensure consistency of brand experience while improving measurement and return on investment.”
 
Kim Myhre, senior vice president and managing director of George P Johnson EMEA, said: “We are extremely excited to be collaborating with AMD at such a global level. This win further highlights the growing shift in the market to create and deliver real engagement, developing lasting relationships with customers, employees and other key audiences through meaningful brand experiences.”


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