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May 29, 2014

PCMA: The World Cup, The Olympics and The Meetings Industry

Over the next few weeks, you’ll be seeing plenty of headlines about Brazil. As the country gears up to host the World Cup this summer and continues to prepare for the Olympics in 2016, Brazil is in the midst of massive growth. A new international terminal just opened at São Paulo’s Guarulhos International Airport. Other airports around the country in cities such as Cuiaba, Fortazela and Belo Horizonte are also working to finish major renovations. Construction workers are putting the finishing touches on stadiums that will host the world’s best football players.

So what do all of these projects have to do with the meetings industry? Well, pretty much everything. While Brazilians are aiming for success in the short-term at the upcoming games, the country’s leaders are equally focused on what these infrastructure enhancements will mean for the future. All of these projects will lay the long-term foundation that will support more meetings, more attendees and more business travel.

It’s no secret that growth comes with challenges, and Brazil’s accelerated development is no exception. Many of the headlines you’re going to see may question slow progress or the mood among Brazilian citizens. However, those reports only tell a fraction of the story... 

Read more at PCMA.org...

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