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July 16, 2012

VISITBRUSSELS launches travel TV channel

VISITBRUSSELS and the Brussels Hotels Association (BHA), in partnership with the City and Region of Brussels, have developed a television channel for tourists, broadcast in the capital’s hotel rooms and youth hostels, offering a brand new way of showcasing everything that Brussels has to offer visitors. The dedicated television channel is present in 6.500 hotel rooms across Brussels.

 “Brussels welcomes over 3 million tourists a year in its hotels. Surveys have shown that hotel customers watch television for an average of 2½ hours a day. Business tourists and conference participants make up one of the target audiences; this is a way of telling them about the “leisure” side of our city in order to encourage them to come back and explore the capital from another perspective,” clarifies Rodolphe Van Weyenbergh, General Secretary of the BHA.

The television channel is also broadcast in all of VISITBRUSSELS’ tourist information offices. www.visitbrussels.be



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