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April 7, 2016

Vienna MICE Sector Posts Record 2015




Vienna has announced a record year for overall tourism and its MICE sector in 2015. 

vienna
Photo by Freeimages.com/Roland Khousen

For that year the number of events rose 3 percent, triggering a 13 percent increase in bednights. Economic impact rose 16 percent, passing the one billion Euro mark for the first time. 

“Congratulations to everyone involved in Vienna’s meetings industry,” said Director of Tourism Norbert Kettner, “as they have played their part in achieving the best results in Vienna’s history as a meeting destination. Our city hosted a total of 3,685 conferences and corporate events in 2015, which represents a rise of 3 percent on the total reported in 2014. The number of overnight stays attributable to these events came to 1,682,966, an increase of 13 percent and equivalent to 12 percent of all bednights recorded in Vienna in 2014. The meeting industry’s contribution to GDP was up 16 percent year on year to EUR 1,038.5 million, passing the billion mark for the first time. In total, the events safeguard more than 19,000 year-round jobs nationwide. Across the board, results surpassed the levels set in 2012, which was a record breaking year for the meetings industry, and the findings of the 2014-2016 study add to the positive picture: they show Vienna as a meeting destination that lives up to the ‘global – smart –premium’ criteria enshrined in the capital’s 2020 tourism strategy.”

Vienna held 3,685 events in 2015, including 1,392 congresses (down 5%) and 2,293 corporate events (up 8 percent). Corporate events included both meetings and incentive groups. 

Although the overall number of international congresses dropped, there were a greater number of large-scale conferences, which lasted longer and attracted more delegates, said Christian Mutschlechner, head of the Vienna Convention Bureau. While international congresses accounted for 20 percent of all meetings in 2015, they accounted for more than 50 percent of all participants, 76 percent of bednights and 81 percent of induced economic impact in this segment. 

Conference participants also spend significantly more than non-business travelers: in 2015 they spent an average of EUR 534 each, around double the average for all visitor categories.

Visit www.vienna.convention.at


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