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May 10, 2016
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PCMA and Melbourne Deliver Soft Landing Into Asia




AIME 2016 REPORT - PCMA AUCTION from Fred Productions Ltd. on Vimeo.

Melbourne Convention Bureau, Melbourne Convention and Exhibition Centre, and PCMA have begun a three-year strategic partnership which will provide a landing pad for U.S.-headquartered associations and corporations venturing into Asia. One of  the essential elements includes Melbourne's world-class convention facility, the Melbourne Convention & Exhibition Centre, which opened in 2009, available within the PCMA Citywide Auction anytime between 2019-2023 and the first time that PCMA has ventured such an offer outside of North America.

The $350,000 package, available from a starting bid of $125,000 (or you can seal the deal with a "Buy Now" option at $150,000 with all proceeds to the PCMA Foundation), demonstrates the extent to which globalization is stimulating reach into the growth markets of Asia. For North American communities, especially, Melbourne provides a soft landing – in culture, cuisine, and language – whilst also providing a gateway to membership and commercial growth opportunities. And PCMA, the leading educational provider within the business events sector worldwide, has established a network of partners to welcome its members as they foray into Asia for growth, including Melbourne, itself a founder member of the Best Cities Alliance, which guarantees best practises and compliance for associations governed, for example, by the Pharma Code.

Karen Bolinger (chief executive of the Melbourne Convention Bureau), Peter King (chief executive of the six-star-green-star rated MCEC), and Sherrif Karamat (chief operating officer at PCMA) were on hand at AIME within one of the world's most liveable cities to explain the opportunity that they have created for the U.S. outbound market.

The auction must close by November 30th.

Next week: Melbourne the Medical. Why the city is winning so many medical events. 


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About the Author: James Latham

James Latham


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