Melbourne Convention and Exhibition Centre to Expand
Earlier today, Australia's Victorian State Government announced an expansion plan for Melbourne Convention and Exhibition Centre.
Speaking about the announcement, Melbourne Convention Bureau CEO Karen Bolinger said that the expansion was "exciting news...MCEC is one of MCB’s key strategic partners and plays host to many events that we secure. In the past calendar year alone, MCEC has hosted three major international association conferences secured by MCB - the 22nd World Diabetes Congress in December 2013; the World Congress of Cardiology in May 2014; and the 20th International Aids Conference 2014 in July 2014. These three conferences alone generated around $185 million in economic contribution to the state and, in the 2013/14 financial year, MCB secured 34 of these international association conferences for the state delivering more than 29,000 delegates with an economic impact of $145 million.
“MCB is currently working on a significant pipeline of opportunities for the next few years and therefore this investment by Victorian State Government is very welcome news as it will enable both organisations to continue to deliver high-yield large-scale business events to the state for many years to come.”
MCB has international offices in Asia, Europe and the U.S. MCB is Australia’s only full service bureau and has recently seen its most successful two years on record in terms of international association conferences held, with 85,000 delegates attending 70 conferences, bringing a $420 million economic windfall to the region.
The Exhibition and Event Association of Australasia (EEAA) also welcomed the announcement today.
EEAA Chief Executive Joyce DiMascio said the Association has been campaigning for several years to Government for the approval of MCEC’s proposal to expand the South Wharf precinct footprint to include multi-purpose convention and exhibition facilities.
"As recently as last week, we raised this again with Premier Denis Napthine urging him to make the commitment to the expansion," she said in a statement.
“The approval is good news for industry with many EEAA Member events at capacity with no room to grow. This decision will enable the continued growth of the Exhibition and Event Industry in Victoria.”
DiMascio said EEAA and Audited Media Association of Australia (AMAA) data shows that exhibitions stimulate incremental visitation to Victoria from visitors outside the state and overseas.
“In Victoria, some shows attract up to 44 percent of visitors from outside the state...This expansion will ensure Melbourne can continue to attract new events and allow the footprint of existing events to grow.