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January 23, 2015

ICCA to Host Education Program in Melbourne

In recognizing the importance of continuing professional development, ICCA will deliver an education program - “ICCA International Meetings Foundation Seminar” - at the Melbourne Convention and Exhibition Centre on February 22 and 23, prior to the Asia-Pacific Incentives and Meetings Expo in Melbourne.
ICCA International Meetings Foundation Seminar, formerly known as ICCA Forum for Young Professionals, is an inaugural initiative by ICCA Australia and ICCA Asia Pacific Office. The aim of this joint effort is to prepare up-and-coming professionals through innovative and growth-oriented programs that revolve around professional growth in the early stages of their career, as well as to equip delegates with a basic foundation in the global meetings industry.
“The seminar is an effort to offer members improved opportunities to learn and grow, aligned with our continuing education programs,” Anna Case, Education Officer of ICCA Australia, said in a statement. “Thus, we are revitalizing our education program. It is restructured and re-focused to meet the needs of meeting professionals with less than five years’ experience.”

Over two days, delegates will have opportunities to network with potential future employers and get sound advice along with essential career-building insights from  established senior industry speakers.
The seminar will rope in a range of leading industry gurus to deliver immersive sessions about the meetings industry today, social media for business events, association trends and an overview of the different sectors in the industry. Confirmed speakers include Alex Yeomans (CIM), Anna Case, (Gold Coast Business Events), Delwin Kriel (Reed Travel Exhibitions), Elizabeth Mulquiney (AACB 2014 Award Winner), Jenny Graham (Cairns Convention Centre), Julia Swanson (Melbourne Convention Bureau), Martin Sirk (ICCA CEO), Michele Crowley (PCMA), Oscar Cerezales (MCI), Nicolena Oborn (Crown Hotels), Sarah Markey-Ham (ICMS), Sherrif Karamat (PCMA) and Steen Jacobson (Dubai Tourism).
The program format consists of case study, presentations and panel discussions. For the first time, this year’s seminar will feature a Closing Keynote Motivational Speaker, designed to send the meeting professionals back to the business inspired and ready to apply the knowledge and skill learned at the event. Creator of 100things.com.au, Sebastian Terry will deliver this address about pursuing a list of “100 Things. 
ICCA CEO Martin Sirk will also be involved in a single, super-focused Hot Seat session where attendees can throw their biggest questions. He will also join a panel of industry experts to discuss general trends in Business Events and how member organizations are evolving for their members in the face of these changes.
This seminar is a complimentary benefit to ICCA members but also opens to a limited number of non-members at a low cost of $150, inclusive of GST. Registration is open to those who have a full-time position related to the events business and should have no more than five years experience in the meetings industry.
For more information, visit the ICCA World website.

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