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April 14, 2015

ICC Sydney Looks to Boost Asian Engagement

Following from its Asia Pacific launch in February, management representatives from the International Convention Centre Sydney are set to visit cities across Asia to meet with business event decision makers ahead of its official December 2016 opening.

In a statement, ICC Sydney Chief Executive Officer and AEG Ogden Group Director of Convention Centres Geoff Donaghy said that Asia is an "extremely important" market for ICC Sydney. The team will participate in Business Events Australia’s North East Asia Showcase in Shanghai (April 19-21) and the South East Asia Roadshow in Jakarta, Kuala Lumpur and Singapore (May 3-7).

ICC Sydney’s marketing activations allow clients and stakeholders to engage with the space and experience what it is like to host an event at ICC Sydney, without stepping inside the building.  A selection of digital and physical solutions, including a virtual tour, bring the features of ICC Sydney to life during its construction phase, highlighting the venue’s functionality as well as its integration with the waterfront business and leisure precinct.

Many Asian buyers and clients will have already experienced successful events at ICC Sydney’s sister venue Kuala Lumpur Convention Centre.  As a result, they will be familiar with the facilities and services provided by ICC Sydney’s manager AEG Ogden.

Of the 23 large international conventions already secured for ICC Sydney, many have previously been held at Kuala Lumpur, including the World Congress of Accountants (to be held in Sydney in 2018) and the International Chamber of Commerce World Chambers Federation (ICC WCF) World Chambers Congress (to be held in Sydney in 2017).

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