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September 26, 2014

Australia: Western Markets Strong for NZ

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Visitor growth from western markets has pushed up international visitor arrivals for New Zealand for the year ending August 2014 to 2.8 million, up 5.3 per cent year-on-year.

For the year ending August, arrivals out of the US were up 14.2 per cent, French arrivals were up 19.2 per cent, and German arrivals were up 21.6 per cent.

“As we approach the final instalment of The Hobbit Trilogy, our 100% Middle-earth, 100% Pure New Zealand campaign activity is stepping up a gear,” said Tourism New Zealand general manager Corporate Affairs Deborah Gray. “With some exciting opportunities to leverage the event on the horizon, we expect to see this trend continue.”  

Year-on-year growth has been further bolstered by holiday arrivals out of Tourism New Zealand’s target Asian markets - China (up 7 per cent), Korea (up 3.1 per cent), Singapore (up 19.9 per cent) and Malaysia (up 18.2 per cent).

“This month New Zealand played host to China’s biggest reality TV show, Dad, where are we going?,” said Gray. “The resulting 200 minutes of footage will be viewed across China to millions of viewers, with the first of two episodes set to go live next week.

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