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July 28, 2015

Australia: Regional NSW Goes Digital

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New digital platform Travel In was launched recently in Broken Hill by Parliamentary Secretary Jonathan O'Dea aimed at inspiring travellers to visit regional NSW.

Inland NSW said the platform will drive increased visitation and benefit not only the Inland region but Regional NSW as a whole by providing travellers with the ability to build personalised itineraries, based on rich content and a powerful booking engine.

“Travel In will provide not only essential destination information but also capture the essence of non-coastal regions of NSW, showcase their local characters and deliver credible content,” said Inland NSW chief executive Graham Perry.

“Think Gourmet Traveller meets online travel agent. Travel In brings together publishing level content with a booking functionality to provide the complete package – information and inspiration coupled with the ability to book. It's driving economic benefit and providing visitors with a better experience, meaning everyone wins.”

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