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June 17, 2015

Australia: Record Number of Visitors for Vivid Sydney

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sydneyVivid Sydney has broken visitation records for the third year in a row with more than 1.7 million people attending the festival in 2015.

NSW Minister for Trade, Tourism and Major Events Stuart Ayres said the figure was an increase of 19 per cent on the record 1.43 million who attended last year.

“Vivid Sydney is now firmly established as one of the world's most renowned festivals and this is reflected in the record sales of Vivid Sydney travel packages, with more than 36,500 domestic and international travel packages sold,” he said.

“In fact, over 26,000 international travel packages were sold with more than 11,000 packages sold to China alone. Key increases include a 39 per cent rise in packages from Korea, 57 per cent more from Singapore and travel packages from the USA were up 64 per cent.”

Destination NSW chief executive Sandra Chipchase said the hard work behind the scenes has paid off.

“This year Destination NSW hosted the largest Vivid Sydney trade visit program to date, with 121 participants from eight markets including China, Taiwan, Japan, India, Indonesia, Malaysia, Singapore and New Zealand,” she said.

To celebrate Vivid Sydney 2015, a time lapse video has been released of festival highlights, showcasing Sydney as never seen before.

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