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August 19, 2015

Australia: Mackay Double Act a Winner

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A joint initiative undertaken by the Mackay Entertainment and Convention Centre (MECC) and Mackay Tourism at the recent Convene Q trade show has proven successful.

Exhibiting for the first time at the Convene Q trade show held in Brisbane in late July, the two organisations undertook a successful pre-show promotional campaign, which ensured buyers were lined up to meet them on their joint stand.

More than 36 qualified visitors visited the stand, with seven leads for new business and two potential return conferences forming part of the interim result. The repeat clients included the Australian Water Association which is tentatively considering Mackay for its 2017 State Conference. Health Workforce Queensland, conference managers for the Rural Doctors Association of Queensland, also indicated that they will now be adding Mackay to their conference bidding rotation.

Mackay Tourism and the MECC showcased the new Mackay Region destination branding, facilities and venues plus destination attractions. Local industry specialty sectors such as mining and resources, sugar, marine and agribusiness were also highlighted, due to their frequent role in attracting business events of relevance.

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