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February 26, 2015
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Australia: ICC Sydney Wins at AIME


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International Convention Centre Sydney (ICC Sydney) has been presented with the Best Innovative Stand Award at the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne.

ICC Sydney’s stand showcased a new virtual tour inside the venue with a video overlaying animation and real footage. Blending the virtual with the physical the stand also featured a model of the venue with detailed floor plans of each level which allowed people to draw traffic flows, highlight rooms and discover the venue’s integration for the first time.

ICC Sydney chief executive and director of convention centres for AEG Ogden, Geoff Donaghy said the virtual tour, which debuted at the show, blended the latest in 3D modelling with live footage to give the 3500 hosted buyers, media and visitors to AIME an opportunity to experience the flexibility, connectivity and prime location of Australia’s first fully integrated international convention, exhibition and entertainment precinct.

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